Retail Excellence Ireland have undertaken a national survey of 100 towns/urban places in Ireland. Speaking at the Irish Planning Institute Autumn Conference on Friday, REI CEO David Fitzsimons leaked a few key findings of their research whcih is due to be published by the Indedpendent newspaper in a few weeks.
In their poll of consumers, they found that Retail Mix has the greatest influence on people’s willingness to visit a town centre (compared to parking (which came in at #6). The full survey will make for interesting reading.
We’ve been highlighting the importance of managing the retail mix for some time now. See this 2010 presentation to the IPI conference.