Use Classes need change to promote town centre diversity

It is a fundamental principle of the Irish Planning code (like many other countries) that not all development requires permission, and hence a considerable body of law has evolved to ensure that straight-forward or minor developments, do not clog-up the system, and don’t have to face delays and costs associated with attaining permission.  ‘Exempted development’ provisions also encompass change of use, and have developed Use Classes similar to the UK system that groups similar planning activities.

The use classes for shops were adopted in 2001 (evolving from 1994 Regs) with the principle that the high street should be preserved for retail, and in particular to control financial services and offices presence on streets in order to promote high-street activity.

There has been fundamental change in the structure of the high-street in the last decade, firstly due to out-of-town retailing, and now by e-retail and m-retail.   Financial institutions are similarly cutting-back on branches in favour of on-line services.  These trends coupled with persistent economic stagnation suggest high-street retail vacancy will remain high for the foreseeable future. 

So  the Use Classes (which promote ease of change from other uses to shops) need to be tweaked/reversed to facilitate exempted development change of use from shops to enterprise, small office, leisure, education, galleries etc.  A more sophisticated Class system would see retail promoted on prime pitch, and these supporting 'town centre’ uses on secondary streets (would be useful for retail strategies).  It would mean entrepreneurs could get into town centre spaces without a 3 month delay waiting for permission (or without risk of planning enforcement), and landlords would not have to deal with changes in the planning status of their property.

The Use Classes can be amended quickly, and this change would have a pro-active and positive impact for town centres.

Retail Excellence Ireland’s town centre survey

The Retail Excellence Ireland Town and City Review was published at the weekend in the Sunday Independent newspaper.  This is the follow up to the Town and City Framework document which is available at www.retailexcellence.ie.

It has to be said that it is a useful exercise, and hats-off to REI for taking this step. It is the first national consumer survey of how various cohorts of people perceive and use town centres,  through interviews of some 11,000 people in September of this year. It also includes  some 5,000 ‘Stakeholder’ interview which are presumed to be REI members in the various towns.

It shows the most important factor in town and city visits is proximity to living place, and second most the standard of retailer.  Public transport is bottom of the priority list, followed by events and promotions.  Parking issues are shown to have about the same level of importance as dining and entertainment alternatives,  and atmosphere.

The issue of proximity has been largely ignored in REI’s publicity in favour of ‘Retail Mix’ but it is statistically the most important issue.  So all those Retail Impact Statements that tell us people will travel an hour for a shopping centre need to be questioned.  Proximity could also be interpreted as ease of access (by private car).  So if you have to sit in 5 less sets of traffic lights to get to the retail park along the by-pass, this would be a major factor.  It also shows Planning Policies which only encourage public transport access to town centres, and discourage car visits may be having a serious detrimental effect (This reflects Portas Review in UK).

The results also reflect more detailed studies from Philadelphia that show  successful commercial corridors have 3 key characteristics: 1.Store Density, 2.Store mix and 3. Parking availability.  As repeatedly referred to here, Marylebone High Street London is a great example of the importance of getting the right retail mix, if people are willing to learn the lessons.

At the end of the day this isn’t a league table of 100 towns in Ireland. How does a town know what measures in can take to climb up the league table?  REI don’t seem keen to point the finger at any particular town or county, and say you’re doing a good or a bad job.  

The report has 3 recommended measures: 1) form a town team, 2) develop a town plan, and 3) use the town and city framework document produced by REI.  But this isn’t really enough.  We all know setting up committees or preparing nice plans can be absolutely meaningless unless we ask what they do, who does it, and where financial support comes from?  What is the role of the Town and County Managers credited at the back of the report for their assistance?  Will they start supporting town centre partnerships, and bottom-up initiatives?  What do they know about retail mix? They like spending public money on county halls, libraries and roads.

 Evidence from America has found the most Effective Programmatic Interventions are:

 

§  Leadership and Management

§  Actions taken to prevent crime

§  Improvements to the overall physical environment

If we learn from the TCM/BIDs experience, we can save a lot of time.  Thankfully, REI are doing a good job in doing some research, but the Minister and his department have got to do more than turn up for the launch.

Retail Mix is #1 factor for people visiting town centres

Retail Excellence Ireland have undertaken a national survey of 100 towns/urban places in Ireland.  Speaking at the Irish Planning Institute Autumn Conference on Friday, REI CEO David Fitzsimons leaked a few key findings of their research whcih is due to be published by the Indedpendent newspaper in a few weeks. 

In their poll of consumers, they found that Retail Mix has the greatest influence on people’s willingness to visit a town centre (compared to parking (which came in at #6).  The full survey will make for interesting reading.

We’ve been highlighting the importance of managing the retail mix for some time now. See this 2010 presentation to the IPI conference.

https://www.slideshare.net/HamiltonRichard/the-future-of-town-centres-town-centre-management-strategies